How to Partner With Nonprofits on Effective CSR and Cause Marketing Campaigns

Best practices to achieve compliant, collaborative impact.

In an era where employees increasingly expect corporate support for social causes and consumers actively seek businesses with genuine, mission-driven objectives, companies must have the necessary knowledge and tools to build effective nonprofit partnerships and drive social impact.

Internally, companies bolster their social impact and workplace culture through CSR initiatives, from corporate giving to employee engagement in donations and volunteering.
Simultaneously, external cause marketing campaigns motivate companies to harness the collective force of their customers, inviting a broader community to participate in impactful acts of charity.
This whitepaper delves into the intricacies of partnering with nonprofits on giving, volunteering, and cause marketing campaigns, exploring best practices on collaboration and compliance.

Contents:

• Introduction
• Aligning on Missions and Scope of Impact
• Building Flexible and Trust-based Partnerships
• Ensuring Compliance: Vetting and Disbursement Management
• Ensuring Compliance: Cause Marketing Campaigns
• Guidance on Partnerships: Volunteering, Giving, and Cause Marketing