Three-Phased Approach to Employee Engagement Throughout COVID-19

How Prime Therapeutics pivoted their 2020 CSR Campaigns

When COVID-19 first began impacting the United States, Prime Therapeutics’ Corporate Social Responsibility (CSR) team set out to answer two early questions: 1) where is the greatest need at the moment? and 2) how do we best use our current funds and programs to solve this need? Prime’s team quickly realized relief could not come from one approach, but instead required constant re-evaluation of stakeholder’s needs, interests, and abilities to give back to provide the best COVID-19 relief plan.