Strategies for Launching End of Year Campaigns

Southern Glazer’s Wine and Spirits Holiday Giving and Voluncheers Campaign

The Southern Glazer’s Wine & Spirits Holiday Giving Campaign, originally launched in 2018, was the first enterprisewide philanthropic campaign specifically established by the Company’s CSR team to engage all employees across North America in volunteering activities. When the CSR team began planning for the second annual campaign in 2019, they were aiming to not only see more employees engaged in volunteer events, but also looking to register as many first-time users as possible on Southern Glazer’s VolunCheers Online engagement platform, powered by YourCause. To achieve their campaign goals, Southern Glazer’s leveraged the CSRconnect platform to execute a strategy that increased participation and results.

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