Giving Tuesday Resources for Companies
We’ve helped many companies plan and launch giving campaigns over the years. This article provides links to resources for engaging employees with giving as well as a look back at Giving Tuesday by the numbers in 2021. Whether you have a year-round giving program or a giving pledge campaign program you can use Giving Tuesday as a catalyst to activate employee giving.
Resources for Increasing Employee Engagement with Giving
Giving season often runs through the holidays as people continue to feel charitable during this time of year. This content roundup features articles that highlight ideas to encourage employee donations and build a culture of philanthropy before, during and after the buzz from Giving Tuesday.
10+ Ideas to Encourage Employee Donations on #Giving Tuesday ➔
P.S. You can use these ideas any time!
How Companies Can Leverage Giving Tuesday to Drive Impact ➔
Tips for corporations to leverage Giving Tuesday to help achieve overall philanthropy goals.
7 Ways to Build a Culture of Philanthropy after Giving Tuesday ➔
Explore lots of tips and tricks on how to reinvigorate an employee giving program so that your CSR strategy is ready for disaster season, campaign season and anything employee engagement may throw at you.
Reinvigorate your Employee Giving Program ➔
It’s not too late to plan for next year and we hope these insights arm you with ideas for starting or growing your employee giving program.
Two Week Notice: Your Giving Tuesday Guide ➔
A Giving Tuesday campaign doesn’t have to be complicated for your CSR team to implement and execute. We’re outlining a few tried and true methods to help you activate your employee groups and kickstart end-of-year giving!
Checkout our checklist of things to consider to help plan your next campaign.
Giving Tuesday by the Numbers
A Look back at the impact the Global Good Network made on Giving Tuesday 2021
We refer to our client base as the Global Good Network™. We are honored and proud to support over 500 companies, from fortune 500 to small and medium businesses with our software to power their CSR efforts. Companies use CSRconnect and GrantsConnect to facilitate employee giving and volunteering and corporate grant programs. Giving Tuesday kicks of the charitable season and we’re blown away by the support our companies and their employees continue to provide to nonprofits throughout the year and especially on Giving Tuesday. This reviews some key statistics from the support provided by the Global Good Network on Giving Tuesday.
Donations on Giving Tuesday:
- Impacted 67,900+ charities from 73 countries
- Employees logged in from 56 countries
We also looked up volunteer activity and employees logged 13,825 volunteer hours on Giving Tuesday.
A Look back at the 2020 Giving Season
Historical data shows that companies running annual giving pledge campaigns often start in the fall. 76% of 2020 giving campaigns from YourCause clients were started in the months of September, October and November. A giving campaign is a time period (traditionally a month) where employees pledge their payroll donations for the upcoming calendar year. Employees pledge in the fall and are prepared for the next year of giving. As you can see, September was the most popular month for kicking off giving pledge campaigns.
This following data is an excerpt from the 2021 CSR Industry Report in the program trends section. This data includes all domestic U.S. and global industries for the companies evaluated in the report.
20%
of companies evaluated have at least 1 giving pledge campaign per year.
61%
of companies evaluated offer year-round giving.
Campaign Giving Programs |
Year-round Giving Programs |
|
|---|---|---|
| Employee Engagement | 15.63% | 9.99% |
| Average Employee Donation Amount | $694 | $848 |
| Average Company Match per participant | $827 | $845 |
The table breaks down usage for companies with at least one campaign per year vs. companies with year-round giving programs. Employee engagement for giving is a measure of those who donated through a company’s program. The employee engagement rate for campaign giving was higher than year-round giving. Previous CSR industry reports have shown that campaign giving can bring in more first-time users than year-round giving. Campaigns could be used as a catalyst to get employees engaged on your CSR platform for the first time because you are driving participation for a common goal.
$311,863,591
Total donation amount from campaign giving programs by companies evaluated in 2020.
$495,327,926
Total donation amount from year-round giving programs by companies evaluated in 2020.
Luckily companies have the option of combining campaign and year-round giving for a hybrid model. Understanding the culture and resources of your company will help determine the most effective giving model for you. Check out our employee giving guide for tools and strategies we’ve learned along the way.