Moments That Matter: CSR Campaign Planning Checklist

How does your organisation align around moments that matter?

From Giving Tuesday to Earth Day, awareness days shine a spotlight on causes, issues, and celebrations at particular times throughout the year and encourage people to come together and support one another across the world.

Aligning your CSR campaigns with these events can help increase employee engagement and demonstrate your company’s commitment to giving back.

To help you activate these moments successfully, we’ve curated a campaign checklist with steps to take before, during, and after your campaign.

Download this resource to find:

• Planning templates and ideas to help your organisation align around an important cause or moment
• Steps for developing an effective communication strategy
• Tips for launching these campaigns, evaluating progress, and celebrating your impact
• 2025 Awareness Day calendars for the U.K., U.S., and Canada to highlight local and global philanthropic moments throughout the year.

With this helpful guide, you’ll learn how to educate, collaborate, communicate, and activate a moment at your organisation!